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Get to Know Me
Get to Know Me
I’m a writer at heart, a grammar geek through and through. Words can move us, tug at our heartstrings, and compel us to take action. Whether writing short, punchy social content or a complex informational piece full of technical terminology, it’s crucial to push through the noise and meet the reader where they are.
While I love the art of storytelling, I’m equally fueled by the science behind it. I specialize in building the digital frameworks that ensure every piece of content is as organized and accessible as it is engaging.
With over a decade of digital marketing experience, I’ve explored content strategy, email marketing, paid advertising, social media, search engine optimization, asset management, and more. I have found my passion in connecting with my community through well-grounded data and well-crafted words.
I look forward to working with you!
– Chelsey
Areas of Expertise
Areas of Expertise
Systems & Infrastructure
Systems & Infrastructure
Content Management Systems: Craft CMS, Titan CMS, Omni CMS, Google Sites
CRM & Database Platforms: Slate, iMIS
Digital Architecture: High-volume site migrations, content mapping, and sitemap restructuring
Workflow Optimization: Functional cross-domain tracking setup via Google Tag Manager (GTM)
Analytics & Strategy
Analytics & Strategy
Data & Insights: Google Analytics (GA4) and Looker Studio
Search & Experience: SEO/AIO optimization, UX best practices, and A/B testing frameworks
Paid Media: Google Ads, LinkedIn Ads, and Meta Ads management
Executive Reporting: Regular delivery of data-driven KPI insights to leadership
Governance & Compliance
Governance & Compliance
Digital Accessibility: Comprehensive WCAG 2.1 Level AA compliance initiatives
Operational Governance: Development of technical SOPs, style guides, and brand policies
Cross-Functional Collaboration: Chairing cross-departmental brand and editorial committees
Project Management Systems: ClickUp, ServiceNow, and collaboration platforms
Creative & Social
Creative & Social
Content Creation: Multi-channel copywriting, brand management, and asset design
Creative Tools: Adobe Creative Cloud and Canva
Social & Multimedia Strategy: Management for Meta, LinkedIn, X, YouTube, and Bluesky
Creative Samples
Creative Samples
Multi-Domain Website Replatforming & Strategic Migration: American Society of Gene & Cell Therapy
Multi-Domain Website Replatforming & Strategic Migration: American Society of Gene & Cell Therapy
My first project at ASGCT was to lead a comprehensive migration and replatforming of three distinct organizational domains from an outdated Kentico environment to Craft CMS. This large-scale initiative involved auditing legacy content, designing a completely refreshed information architecture, and deploying modern content management workflows to elevate the user experience.
Enterprise Marketing Platform Migration & Strategy: American Society of Gene & Cell Therapy
Enterprise Marketing Platform Migration & Strategy: American Society of Gene & Cell Therapy
In Progress | Launching Summer 2026
In Progress | Launching Summer 2026
I am excited to be actively leading the strategic transition from Higher Logic to HubSpot to unify ASGCT's digital marketing ecosystem. This initiative builds a modern data infrastructure to improve list hygiene, enhance design functionality, and connect email marketing, paid advertising, and website behavior. My current work is focused on:
Designing the foundational database structure, custom properties, and list segmentation rules with a focus on strict data hygiene to optimize future email deliverability and engagement rates.
Planning automated workflows to sync web behavior and paid media loops directly into HubSpot, enabling highly targeted, multi-channel stakeholder journeys.
Providing training and workflow documentation to guide an organization-wide phased rollout during summer 2026.
Website Content Management: wctc.edu
Website Content Management: wctc.edu
During my time working at Waukesha County Technical College, I have managed the day-to-day content on the College's public-facing website. This included managing site structure, writing website copy, optimizing images and videos, creating engaging layouts, maintaining well-organized file libraries, and more.
I oversaw several redesigns over several years to keep the website in alignment with evolving brand guidelines, as well as completed a full replatforming project to move our site from OmniCMS to Titan CMS.
I also implement best practices in search engine optimization (SEO), user experience (UX), and digital accessibility using WCAG standards.
Campaign: AI at WCTC
Campaign: AI at WCTC
In 2024, Waukesha County Technical College launched Wisconsin's first state-approved associate degree program in artificial intelligence and machine learning, accompanied by two short-term, career-focused AI certificate programs. The same year, the College also launched a capital campaign to support the building of the WCTC Applied AI Lab.
My work included building out website landing pages, writing copy for fundraising appeal materials, and working closely with faculty to understand and promote the new academic programs. Below are just a few samples of my contributions to this key institutional initiative.
applied-ai-lab-appeal-packet.pdfFundraising Appeal Packet
applied-ai-lab-impact-sheet.pdfImpact Sheets
AI at WCTC Landing Page
Applied AI Lab Fundraising Page
Copywriting: WCTC Enrollment
Copywriting: WCTC Enrollment
I worked closely with enrollment staff and a graphic designer to write impactful copy for prospective student enrollment materials. This involved developing strategic messaging for viewbooks, segmented email campaigns addressing specific inquiry paths, and concise postcard communications.
I paid close attention to tailoring the tone and content to reach different segments of the prospective student population, including high school students and adult learners with varying backgrounds and goals, ensuring the right message landed with the right audience.
outreach-viewbook (1).pdf9782_WCTC Snaphot.pdf
Campaign: Beyond the Horizon
Campaign: Beyond the Horizon
In 2024, Waukesha County Technical College leadership recognized that a new era of higher education has arrived. The College adopted a new approach to strategic planning, including a Horizon Statement and six Aims developed through direct input from students, staff, and faculty over several months.
I supported these efforts by attending focus groups, reviewing survey results, providing guidance on brand tone and voice, building a landing page, and writing copy for a printed overview document introducing these concepts to internal stakeholders and the broader community.
Website Content
wctc-modern-college-plan.pdfSupporting Print Material
Feature Writing: WCTC Impact Magazine
Feature Writing: WCTC Impact Magazine
Twice a year, Waukesha County Technical College publishes WCTC Impact. This magazine highlights the latest happenings, changes, and improvements at the College, and shines a light on student achievement. I support this piece by identifying student, faculty, and alumni stories, conducting interviews, writing features, and proofreading the magazine before it goes to print. This magazine is distributed to every household in Waukesha County – more than 165,000 homes. Below are a few of my favorite stories.
Freelance Work: Olsen Moving Group
Freelance Work: Olsen Moving Group
Outside of my full-time work, I enjoy helping entrepreneurs and small businesses with branding and promotional pieces. Over the past several years, I have collaborated with Olsen Moving Group to write, design, and print branded materials including flyers, brochures, estimate sheets, business cards, and more.
OMG Trifold Brochure.pdfOMG Rack Card.pdfOMG One-page Flyer.pdfOMG Monster Flyer - Espire.pdfOlsen Moving Group Estimate Form.pdfBusiness Card - Jerry Olsen.pdf
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